In addition, El Paso announced that it is planning to partner in the project with Bear Energy, a subsidiary of The Bear Stearns Companies Inc. Partnering discussions include Bear Energy becoming an initial shipper on the pipeline. "The Ruby pipeline will connect Rocky Mountain gas producers with one of the most-attractive gas-demand regions in the country," said Jim Cleary, president of El Paso's Western Pipeline Group. "Ruby will provide natural gas users in northern California, Nevada, and the Pacific Northwest with competitively priced natural gas from the nation's most important growth supply region." El Paso is in discussions with other prospective shippers and will announce a formal open season shortly. Subject to Federal Energy Regulatory Commission and other regulatory approvals, and after obtaining necessary customer commitments, the Ruby pipeline is anticipated to be in service in the first quarter of 2011.